Every domain name will rank #1 for their domain name. The only people typing that in are your existing customers and vendors. Of course you want new business. So using your website for lead generation is a natural path to follow.
The most cost effective way to generate leads is with organic search. Organic search is the traffic you get from people using search engines to find your business. You may be just starting out with SEO or have a long history. In either case its critical that you conduct keyword research to determine how your customers are looking for you for what you do.
The first thing you need to understand is how your customers look for you on the Internet. This is strategic in any online marketing campaign. We ask a lot of questions to uncover your unique value proposition. All that helps us research and fine tune a keyword strategy, which can give you a clear idea of how much traffic is available.
There are many ways to bring traffic to your business web site, you may not need all of the tools available, but you will need some of them. Let your budget help you decide where to target your efforts.
So many keywords and so little time...... Selecting the right keywords is more of an art than a science.
Create a list of your company’s products, services and relevant topics.
These are going to be your general keywords, or head terms. One or two-word phrases that will help you find specific keywords to target later. But those are not our target keywords, because at this general level the competition for these words is so high that they will not generate traffic to your website from those words alone.
You want to find long-tail keywords, which are used to target a specific demographic and are less competitive than generic keywords. These will allow you to rank higher in search results relatively quickly. Even better you will be gaining ground on the head terms. What topics is your ideal customer typing in search?
You may want to keep your eye on more search terms -- you know, to see if some become more or less important to your strategy over time -- you won't get far spreading your efforts so thin.