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How We Helped
Problem
Requirement
Solution
Result
Kyle inherited a manufacturing company that had led the industry ten years ago. The market had shifted, and Kyle’s father had always relied on word of mouth. He never saw the need for website marketing. Although Kyle had a website, it was pretty dismal.
Kyle needed someone who could put a strong site together and give him the ability to update content, fast and easy. Kyle planned to post on LinkedIN and wanted to use those posts to send people to his website for more information. Kyle was not as sure about trying to rank his web site and decided to wait on a keyword strategy.
Our first step was to craft a comprehensive digital strategy roadmap for Kyle. This roadmap, a crucial guide for the project, highlighted the need for a new website design. Kyle's desire to maintain his brand recognition, including his logo and a graphical element, led us to enhance it using VFX. The dynamic element now traverses the footer, drawing the visitors' attention to the key message within the graphic.
With the branding set in place, we analyzed the channels for Kyle’s customer persona. As a B2B business, Kyle wanted to leverage his LinkedIn profile to drive traffic to his site. We laid out a strategy for the Company's LinkedIN page and Kyle’s page.
The roadmap documented the timeline, process, and resources required for each phase.
The new website launched on schedule with an adjustment for the added resources. After launch, we moved forward with the LinkedIN channel upgrades and spent a little time coaching Kyle on LinkedIN posting and email campaigns. By the time we launched the site, Kyle was an expert on the content management system. Kyle recently added a new product line to production and his website..
To empower you and your team with a custom site that is fast, secure, flexible and search engine friendly.
That we come alongside you and your team to point out the road to achieving your goals.
That we will execute the plan agreed to on time and on budget.
We listen, while we ask questions about your goals, your ideal customer, what you want to achieve; and where you see your company in five years.
Using your goals, we help you define which resources will be applied to specific marketing channels.
Develop a web site strategy and data-backed keywords to get the attention of your ideal customer.
We will process through multiple stages of development, test, and review. This is Agile accountability.
time has a palpable level of excitement. During launch there are alot of moving parts that contribute to the overall success of your digital roadmap.
It takes courage to face business challenges.
We will work with you to understand how to resolve your issues.
