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How We Helped
Problem
Requirement
Solution
Result
Kyle inherited a manufacturing company that had led the industry ten years ago. The market had shifted, and Kyle’s father had always relied on word of mouth. He never saw the need for website marketing. Although Kyle had a website, it was pretty old. Kyle's competition had a new website, and their business was picking up.
Kyle had purchased ads in trade journals and even attended a couple of industry events. Of course, the website was listed, and he even had a QR code on his business card. Kyle's company was not getting new business, only referrals and repeat customers. Those customers were appreciated, but Kyle wanted more business to support an expansion he knew would help him better serve his customers.
Kyle realized his problem was that people weren't taking any action on his site. He needed his website to communicate to site visitors how he could assist them clearly. If they understood his credibility and capability, Kyle wanted to talk to them. His requirement was a way for the site visitor to reach out either by phone, email, or to schedule a meeting.
Kyle's second problem was a lack of timely support from the previous web design company. Kyle did not have time to learn the interface and was dependent on them. Stating I am not the most tech-savvy person, after he learned how he could use LinkedIN to connect people to solutions on his website, Kyle decided to take a second meeting for a website demo.
Kyle wanted to see the CMS for himself.
Kyle opted for a demo to understand if he can manage pages easily in-house. During the demo, he learned that he could add his own pages in less than 10 minutes. While uploading images, Kyle began to appreciate how page speed was critical to keeping people on his website pages.
Kyle was able to add more than one call to action. He was able to use either email or calendar scheduling for Zoom calls.
Kyle wasn't sure about jumping into SEO; he wanted to direct people to his website using LinkedIN. We demonstrated to him how, with the right site messaging and LinkedIn, he could attract the right people to his website, where carefully crafted calls to action would drive initial conversions
Our recommendation was to get a custom website with a headless Content Management System and a 12-month agreement for LinkedIn articles.
The website launched on schedule and on budget. Ramping up the Linkedin connections allowed us to choose wisely who we connected. We were able to track the effectiveness of the LinkedIn articles and tie that traffic to the Calls to Action on the website. Conversion rates were above the Linkedin average of 4%. Over 12 months the campaign generated 50 conversations and 7 new contracts, increasing profit margins from 8% to 15%.
To empower you and your team with a custom site that is fast, secure, flexible and search engine friendly.
That we come alongside you and your team to point out the road to achieving your goals.
That we will execute the plan agreed to on time and on budget.
We listen, while we ask questions about your goals, your ideal customer, what you want to achieve; and where you see your company in five years.
Using your goals, we help you define which resources will be applied to specific marketing channels.
Develop a web site strategy and data-backed keywords to get the attention of your ideal customer.
We will process through multiple stages of development, test, and review. This is Agile accountability.
time has a palpable level of excitement. During launch there are alot of moving parts that contribute to the overall success of your digital roadmap.
It takes courage to face business challenges.
We will work with you to understand how to resolve your issues.
