Working with DYSite, AERO IT SOLUTIONS was able to more precisely target their ideal customer, leading to the implementation of a keyword strategy. Leveraging their existing brand, we developed a custom website that was then integrated with CMS2.0, a comprehensive process that allowed us to effectively manage SEO, Speed, and Security for the site. The content, which is both technology-centric and customer-centric, was designed to keep the customer and vendor out of the technology, instead focusing on real customer challenges and the solutions AERO offers.