Squarepeg wanted a website content management system that could be personally handled in-house. As a responsible corporate citizen, I believe that the security aspect of CMS2.0 triggered their decision. The owner of Squarepeg Financial wanted a StoryBrand approach to the site design. The desired effect was achieved by providing many custom touches; we had an artist sketch made for the hero image and added thought bubbles. Since the owner knows what is going on regarding his preferred client's concerns. SquarePeg wanted videos to explain many technical aspects. We worked closely as the StoryBrand steps were boiled down into four steps. The site began to take on an organic feel as textures from leaves, stones, and bassoon reeds took their place in the site. The owner's alter ego as a bassoon player added a great deal of depth to the credibility and authenticity of the site.
DYSite's CMS 2.0 provided three critical aspects of the owners' driving needs: security, ease of update, video blog,
Squarepeg Financial provides a vital service, making the project not only valuable but also impactful.
Financial Services Web Design